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This taps into her childhood so she can be reminded of the innocence of her past. Typically heterosexual female.Ģ) She’s waiting for a promotion or is sent to her hometown (or nearby) to solve a pressing company problem.Ģa) Or, as in one movie, she goes to her hometown to save a theater she loved when she lived there from being demolished. Okay, there a few more elements to making a romcom work, but you get the idea.Ĭarol Baum provided some broad template guidelines to a successful Hallmark holiday rom-com movie script:ġ) Main character is a bright, ambitious, successful winner who lives in a big city. Think in terms of a holiday-themed romantic comedy to start, such as boy meets girl, boy and girl are forced apart, boy and girl reunite.
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Screenwriters should therefore broaden their views on how to capitalize on this genre. A Christmas film doesn’t necessarily have to be about Christmas and what it represents, but more broadly, a story that happens at Christmas time. This is an important point because a holiday represents the world in which the story is told. Baum, who has produced a number of movies for Hallmark and has more slated for 2020, said “ if you’ve written a great film and they want to take it to Hallmark, they will find a way to make it a holiday film.” They have carved themselves a successful niche and they are experts at filling it. Hallmark is to holiday films what SyFy is to creature features.
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According to Carol Baum, last year Hallmark produced over 90 holiday films of all stripes: Christmas, New Year, Easter, etc. Hallmark is the biggest producer of these films. Mark Sevi spoke with mega-producer Carol Baum about how screenwriters can best position themselves to sell their screenplays into this market which consistently looks for this material every year. Holiday films screened during major holidays are as sure as horror films screening at Halloween.